Premium French wine brand Luc Belaire launches new cuvée and welcomes international
superstar DJ Steve Aoki to its ambassador network
Luc Belaire, the world’s fastest-growing brand of premium French
sparkling wine, is proud to present LUC BELAIRE GOLD, a blend of handpicked Chardonnay and Pinot
Noir grapes crafted in the heart of Burgundy, France. With unique elements like an organic sugarcane
dosage, a style popularized in 1920s France, and a crystal-clear glass bottle with intricate embossed foil
labels, the new cuvée is positioned to be the flagship of the Luc Belaire line. As the celebrity drink of
choice, Belaire is also thrilled to announce global superstar DJ Steve Aoki as Belaire Gold’s first official
Brett Berish, CEO of Sovereign Brands, owners of Luc Belaire, states, “We are incredibly excited to
introduce Belaire Gold to the world. We have an unrivalled ambassador network of Belaire fans and are
pleased to welcome Steve, whose awe-inspiring creativity and celebratory spirit make him the perfect
ambassador for our ‘liquid gold.’ We will be integrating the Aoki experience with Luc Belaire, both
online and in Steve’s performances, to create fun, engaging content for our friends and followers.”
Aoki joins more than 200 global ambassadors for Belaire, including music industry titans like Rick Ross
and DJ Khaled as well as championship-winning athletes from several different sports.
Of his new role, Aoki states, “I’m a longtime fan of Belaire and have already worked with the brand on a
series of music videos last year. Since then, I’ve become even more excited about the brand, the team
and everything they stand for. When I heard about the opportunity to be a part of it all with Belaire
Gold, I had to do it!”
Belaire Gold’s perfect balance of fresh Chardonnay fruit with hints of peach, pear and brioche will be
rolling out to select retailers, restaurants and nightclubs around the world in July.
For more information and to stay updated on upcoming events, fans are encouraged to visit
LucBelaire.com and join the #BelaireGold conversation by following @OfficialBelaire on Instagram,
Facebook and Twitter.